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"Integrity isn't a burden --
it's a path to joy.
Integrity isn't a sacrifice --
it's a path to fulfillment."

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From the White House, to the board room, to the privacy of our own bedrooms and virtually everywhere in between, one thing our society is badly in need of is a restoration of integrity.

The New IQ provides a dynamic road tested primer for restoring this disappearing virtue for the sake of our loved ones, our communities, our businesses, our society, and our own personal wellbeing.

The New IQ Integrity Makeover Workbook provides ten modules of illuminating self-assessments and powerful exercises for integrating into your life what you learn in The New IQ.

The Energy Psychology Anywhere™ audio provides you with an remarkable all-purpose self-help tool to help supercharge your ability to get the most out of the exercises in The New IQ Integrity Makeover Workbook.

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Dr. David Gruder is a psychologist, award-winning self-improvement author, and captivating speaker who speaks, trains and consults worldwide on integrity development and enhancement.

Dr. David Gruder, Ph.D., Author of The New IQ

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Just What Is Greed, Really?

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Today's financial crisis has brought the issue of greed front and center in our collective awareness. However, like the word "integrity," the word "greed" is being wildly thrown about without really defining it.

This post concisely defines the two most common forms of greed today that are profoundly damaging the fabric of society at all levels: Financial Greed and Special Interest Greed. It then reveals how we can become effective Greed-Busters.

Financial Greed: a) Getting people addicted to a product or service no matter how this damages them (Profiteering). b) Counting on an uncertain future to pay for obsessive growth in the present (Debtism). Financial Greed is driven by deep distortions about what creates fulfillment. Profiteering maintains that profitability justifies damaging people. Debtism places the responsibility on future generations to foot the bill for present excesses. Both are profoundly dysfunctional and unsustainable distortions of true capitalism. As I have written in previous posts, our massive distortions about what creates life fulfillment are what has made it possible for Debtism to poison our economic system by replacing healthy capitalism.

Special Interest Greed: Wanting what I want regardless of its impact on the collectives of which I am a part (families, communities, businesses, countries and the global community). This includes everything from congressional lobbying to individuals expecting to be taken care of rather than being self-responsible, or feeling entitled to benefits without putting out the work to earn them. We have tolerated and even indulged Special Interest Greed of all kinds because our understanding of integrity has become vague and distorted to such an extreme that this sacred word has become nearly meaningless.

Special Interest Greed and Financial Greed are dangerous bedfellows that have combined to create the financial mess that Debtism has been brewing for decades, but which we are only now beginning to experience the devastating consequences of.

Creating Solutions Requires Greed-Busting: We will remain unable to co-create truly sustainable solutions to the profoundly dangerous results of pervasive greed until we start recognizing greed for what it really is and stop tolerating it as a society. Understanding the principles of Integrity-Centered Life Fulfillment and developing the life skills necessary for attaining it is what will move us beyond both of these devastating forms of greed. My two-award-winning book, "The New IQ: How Integrity Intelligence Serves You, Your Relationships and Our World" provides a solution: a comprehensive road tested blueprint for becoming a Greed-Buster and attaining Integrity-Centered Life Fulfillment.